Yoga Mat Market Report, Industry Size, Share, Demand and Business Statistics 2023-28

The latest report published by IMARC Group, titled “Yoga Mat Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on yoga mat market. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global yoga mat market size reached US$ 14.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 5.5% during 2023-2028.

What is Yoga Mat?

A yoga mat is a specialized mat designed to assist individuals in practicing yoga, providing comfort, support, and grip. These mats are specifically engineered with materials that offer cushioning, stability, and traction to the users while performing various yoga postures. Known for their slip-resistant properties, they work by adhering to the floor, enabling smooth transitions between poses. Yoga mats are often made from PVC, rubber, jute, or other eco-friendly materials, each with unique characteristics that cater to different preferences and needs. The choice of material, thickness, texture, and type plays a crucial role in the overall experience and effectiveness of the practice. Furthermore, these mats are integral to maintaining proper alignment and balance, enhancing focus, and preventing injuries during yoga sessions.

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What are the growth prospects and trends in the yoga mat industry?

The global market is primarily driven by the growing awareness of the importance of physical fitness and well-being. In line with this, the increasing popularity of yoga as a holistic approach to mental and physical health is also providing an impetus to the market. Moreover, the introduction of diverse, high-quality materials catering to various user needs is acting as a significant growth-inducing factor for the market. Besides this, the expanding number of yoga studios, gyms, and wellness centers is creating lucrative opportunities in the market. Also, the influence of social media, online platforms, and celebrity endorsements in promoting yoga practice is impacting the market positively. The market is further driven by the availability of yoga mats across online and offline retail channels, allowing for ease of purchase.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • Adidas AG
  • ALO LLC (Color Image Apparel Inc.)
  • Barefoot Yoga Co
  • Ecoyoga Ltd
  • EuProMed s.r.o.
  • Hugger Mugger
  • JadeYoga
  • Liforme Ltd.
  • Lululemon Athletica
  • Manduka
  • prAna (Columbia Sportswear)
  • Yaazhtex

Yoga Mat Market Segmentation:

Our report has categorized the market based on region, material, end use and distribution channel.

Material Insights:

  • PVC
  • TPE
  • Rubber
  • Cotton and Jute
  • Others

End Use Insights:

  • Yoga and Fitness Clubs
  • Household
  • Others

Distribution Channel Insights:

  • Supermarket and Hypermarket
  • Specialty Stores
  • Online Stores
  • Others

Regional Insights:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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